Strategic Focus Areas

Strategic Focus Areas

RESIDENTIAL PRODUCTS & ENGINES

PRODUCTS: Lawn and garden equipment, water pumps, generators, pressure washers, other chore equipment and the engines that power them

CHANNELS OF DISTRIBUTION: Original Equipment Manufacturers (OEMs), Retailers & Outdoor Power Equipment (OPE) Dealers

MARKETS: Primarily North America, Europe, Australia

GROWTH DRIVERS:
  • Strong cash flow generator
  • Margin opportunity through operational excellence and incremental innovation
  • Grow at market
BRANDS:
We make products under a variety of our own brands and through licensing and contract manufacturing agreements, including Troybilt (MTD), Husqvarna (Husqvarna Outdoor Products), John Deere and Craftsman (Stanley Black and Decker)



For more than a century, Briggs & Stratton® branded engines and power equipment have helped consumers get the job done. Known for hard-working, dependable, efficient products, Briggs & Stratton is the world’s largest producer of gasoline engines for outdoor power equipment. Briggs & Stratton products are designed, manufactured, marketed and serviced in over 100 countries on six continents.

View Briggs & Stratton Site




Snapper® introduced the industry’s first rotary self-propelled walk-behind mower in 1951. Since then, Snapper has become one of the most respected brands in the outdoor power equipment industry. Snapper is the established leader in developing dependable, consumer-driven products with practical, helpful innovations for the best mowing experience around.

View Snapper Site




For generations of Australians, Victa® has been the country's top selling brand. Victa makes gardening chores easier by building trustworthy, reliable equipment with thoughtful, easy-to-use features people can count on to go the distance.

View Victa Site



The Simplicity® brand offers premium lawn and garden equipment known for providing the best cut in the industry. A complete line of lawn & garden tractors and residential zero-turn mowers, Simplicity is sold and supported exclusively through independent, authorized outdoor power equipment dealers.

View Simplicity Site
 
 

COMMERCIAL TURF & LAWNCARE

PRODUCTS: Commercial zero-turn, walk-behind, and stand-on mowers, specialty turf care equipment and the engines that power them

CHANNELS OF DISTRIBUTION: OEMs, Commercial Dealers, Rental

MARKET: Primarily North America

GROWTH DRIVERS:
  • Grow professional lawn care space
  • Fill out the commercial trailer
  • Grow at market +
BRANDS:



Billy Goat Industries, Inc. is a premier designer and manufacturer of outdoor property cleanup products including aerators, sod cutters, overseeders, dethatchers, brushcutters, walk-behind blowers, outdoor lawn and litter vacuums and debris loaders. Founded in 1967, Billy Goat prides itself on the innovation, productivity and quality of its products. Billy Goat features a complete line of seasonal product solutions for residential, commercial, rental, paving maintenance and municipal needs.

View Billy Goat Site



Ferris® has been providing its customers with high quality products and solutions for more than 100 years. The first and only commercial mowing brand to offer suspension on its mower via a patented suspension system, Ferris remains on the cutting edge by blending technology with innovative mowing designs.

View Ferris Site
 

COMMERCIAL ENGINES

PRODUCTS: Engines that power the following applications:
  • Commercial Turf (e.g. zero-turn mowers)
  • Chore (e.g., sprayers, stump grinders, rice planters, brush cutters)
  • Industrial (e.g., pumps, welders, air compressors)
  • Construction (e.g., trowels, concrete mixers and cutters, compactor plates)
CHANNELS OF DISTRIBUTION: OEMs, Dealers, Rental

MARKET: Worldwide

GROWTH DRIVERS:
  • Innovative new engines for commercial uses
  • New focus on rental channel
  • Leverage engine/end product expertise
  • Grow at market +
BRANDS:



More manufacturers every day are choosing Vanguard engines to improve the performance and functionality of equipment that is exposed to the most demanding job site conditions. The Vanguard brand touts commercial-grade engines that are rugged, long-lasting and dependable.

View Vanguard Site
 
 

JOB SITE PRODUCTS

PRODUCTS: Towable light towers, air compressors, generators and heaters and portable generators, water pumps and light agricultural equipment

CHANNELS OF DISTRIBUTION: Dealers, Rental

MARKET: Primarily North America and Latin America

GROWTH DRIVERS:
  • Leverage expected U.S. infrastructure spend
  • Underserved market, ripe for innovation
  • Rental channel focus
  • Grow at market +
BRANDS:



Founded in 1936, Branco® is a leading brand in the Brazilian light power equipment market with a broad range of outdoor power equipment used primarily in light commercial applications in Brazil. Its products including generators, water pumps, and light construction equipment are sold through its independent network of over 1200 dealers throughout Brazil. Branco employs approximately 150 people in Brazil.

View Branco Site



Allmand Bros., Inc. is a manufacturer of portable job site equipment focused on providing customers with safe, reliable and high-quality products. Located in Holdrege, Nebraska, Allmand manufactures portable light towers, mobile industrial heaters and portable light stands for the global construction, mining, oil & gas and rental markets.

View Allmand Site